At Rankhelper, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Service.
1. Information We Collect
Personal Information
We may collect personally identifiable information that you voluntarily provide when registering for the Service, including:
- Name and display name
- Email address
- Profile avatar
- Timezone preference
- Billing information (processed securely through Stripe)
Usage Data
We automatically collect certain information when you access the Service, including:
- Browser type and version
- Pages visited and time spent on pages
- Scan history and results
- Feature usage patterns
- Device information and IP address
Website Data
When you add websites or domains to your Rankhelper workspace, we collect and store:
- Domain names and URLs you submit for scanning
- AI visibility scan results and scores
- Competitor analysis data
- Optimization recommendations generated for your sites
2. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain the Service
- Process your subscription and billing
- Send you scan results, alerts, and digest emails
- Improve and personalize your experience
- Develop new features and functionality
- Communicate with you about updates, security alerts, and support
- Monitor and analyze usage trends to improve the Service
- Detect, prevent, and address technical issues or fraud
3. Data Sharing and Disclosure
We do not sell your personal information. We may share your information in the following situations:
- Service Providers: We share data with third-party vendors who perform services on our behalf (e.g., payment processing via Stripe, email delivery, cloud hosting).
- AI Model Providers: When performing scans, we send queries to third-party AI models. These queries contain your domain name and industry context but do not include your personal information.
- Legal Requirements: We may disclose your information if required by law, regulation, or legal process.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
4. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption of data in transit (TLS/SSL) and at rest
- Secure authentication with session management
- Regular security assessments and monitoring
- Access controls limiting data access to authorized personnel
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide the Service. Scan results and analytics data are retained according to your subscription plan. You may request deletion of your account and associated data at any time by contacting us.
6. Cookies and Tracking
We use essential cookies to maintain your session and authentication state. We may also use analytics cookies to understand how the Service is used. You can control cookie preferences through your browser settings, though disabling essential cookies may affect Service functionality.
7. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate data
- Request deletion of your personal information
- Object to or restrict processing of your data
- Data portability — receive your data in a structured format
- Withdraw consent where processing is based on consent
To exercise any of these rights, please contact us using the information below.
8. Email Communications
We send transactional emails (scan results, alerts, account notifications) and optional digest emails. You can manage your email preferences through the notification settings in your workspace. You may also unsubscribe from non-essential emails using the unsubscribe link included in each email.
9. Children's Privacy
The Service is not intended for use by anyone under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from your jurisdiction. We ensure appropriate safeguards are in place for such transfers.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at our contact page or email us at [email protected].