A Leading DTC Skincare Brand
The Challenge
Despite strong Google rankings, the brand was invisible in AI shopping recommendations. When consumers asked ChatGPT or Perplexity for skincare product suggestions, competitors were consistently mentioned instead.
The Solution
Rankhelper's AI Presence Scanning identified the exact queries where the brand was missing. GEO Analysis revealed that product descriptions lacked the structured, fact-based language AI models prefer. The team restructured product pages, added comparison data, and optimized FAQ content.
"We had no idea AI models were recommending our competitors by name. Rankhelper showed us exactly where we were invisible and gave us a clear playbook to fix it."
— VP of Digital Marketing